ASC supply chain tip of the day: Check physician brand loyalty

 

Physician brand loyalty is one of the is one of the biggest challenges for ASCs looking to optimize supply chain operations, according to Westchester, Ill.-based Regent Surgical Health.

Regent Surgical Health shared the following tip on their blog:

"Part of relationship building involves bringing vendors in for onsite training with physicians. Trial labs in which physicians feel and test products help the staff envision how new equipment would function in a real-life clinical setting."

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