Q: Many physicians may not be familiar with "marketing" their services and think of this solely as advertising. Can you elaborate on what marketing can and should cover for GI physicians and the scope of their practices?Barry Tanner: Physicians need…
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1. Loosened cost controls. HMOs in the late 1990s had successfully slowed growth in healthcare spending, but by the end of that decade they had come to be regarded as heartless conservators of the bottom line. Managed care's tight controls…
Presented by the ASC Association, Ambulatory Surgery Foundation, ASC Communications and Becker’s ASC Review ASC Communications and the Ambulatory Surgery Foundation present the 17th Annual Improving Profitability, and Business and Legal Issues for ASCs Conference, held Oct. 21-23 in Chicago.…
1. ENT represents 7 percent of the average case volume in surgery centers. The average surgery center performs 4,869 cases annually, which would average to around 341 ENT cases annually.
Billing is one of the most critical (and often overlooked) processes in the success of every surgery center. Most people involved in directing and operating ASCs know that billing and coding require daily attention to detail, trained staff and a…
Over the past few years, many healthcare facilities have taken a page from manufacturing to make processes more efficient. For surgery centers, one area that is often affected by inefficient processes is billing and collections. Time lost in collections often…
1. Closely follow your market. Keep your ear to the ground. Know when competitors are attempting to get exclusive contracts with payors, says William G. Southwick, president and CEO of HealthMark Partners in Nashville. And know what physicians might be…
Q: What benchmark or rule does your ASC follow to determine what time a surgeon is expected to arrive at the surgery center prior to the first case of the day? If you have experienced a surgeon that regularly showed…
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CPT copyright 2008 American Medical Association. All rights reserved. CPT is a registered trademark of the American Medical Association.