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Marketing is any activity that moves your practice in a desired direction, which might include increasing income, deterring new competitors, retaining market share and more, according to a YO Info report, the American Academy of Ophthalmology's newsletter for young ophthalmologists.

The following are recent findings in the quality realm in the last two weeks of December, collected from Becker's coverage and starting with the most recent finding:

Here are nine surgery centers actively using social media platforms and creative tactics to market themselves. If you would like to recommend another surgery center for this list, contact Anuja Vaidya at avaidya@beckershealthcare.com.

In a KevinMD blog post, George F. Indest, III, president and managing partner of The Health Law Firm, shares tips for facing a Medicare audit.

Ambulatory surgery centers have a great deal of value to offer patients, but one of the biggest challenges is effectively displaying this value. A vast marketing budget is not a luxury most surgery centers can afford, but the right strategy…

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