Managed Care Contracting for ASCs - An Audio Conference

FULL TITLE: Managed Care Contracting for ASCs: Current Trends, Challenges and Tactics to Obtain Great Results

DATE: May 8, 2008

LENGTH: 75 minutes

Join I. Naya Kehayes, CEO and founder of Eveia Health Consulting & Management and a leading figure in the ASC industry and Caryl Serbin, president and founder of Surgery Consultants of America and Serbin Surgery Center Billing and an expert on ASC reimbursement and billing, as they discuss some of the most difficult managed care challenges facing ASCs today and provide you with expert tips and best practices that are sure to help you level the playing field—and even give you the upper hand—with payors.

Just a few of the issues our speakers will cover include:

  • Payor consolidation and mergers
  • Negotiation strategies
  • Market statistics
  • Contract compliance
  • Restrictive contract clauses
  • Alignment with physician partners
  • And much, much more!

Administrators Physician-owners Business office managers Billing and collections staff


I. Naya Kehayes, MPH, CEO and founder of Eveia Health Consulting & Management (EHCM), formerly Millennium Health Consulting, LLC. Ms. Kehayes is specialized in managed care, ASC operations and financial management. Through EHCM, she provides managed care contracting direction and consultation to several national ASC corporations. She is nationally recognized as an expert in reimbursement methodologies and managed care contract negotiations, as well as ASC financial and operations analysis. Moreover, Ms. Kehayes provides formal presentations nationally, on ASC business, operations and managed care contracting related topics.

Prior to founding Millennium Health Consulting, LLC dba Eveia Health Consulting & Management (EHCM), Ms. Kehayes was a regional director of National Surgery Centers, and maintained administrative responsibility for Seattle Surgery Center and Laser Northwest. She coordinated a Corporate Managed Care resource team nationwide for over 40 ASCs and was responsible for orthopedic development in the Northwest. Prior to that, Ms. Kehayes was a surgical hospital administrator for Columbia/HCA Healthcare Corporation and held a variety of administrative service positions at hospital and healthcare ancillary service affiliates of Harvard University, Yale University and the University of Rochester.

cserbin.jpgCaryl Serbin, RN, BSN, LHRM, president and founder of Surgery Consultants of America, a development and management company for ASCs, and Serbin Surgery Center Billing, an ASC billing and coding company. Ms. Serbin has more than 25 years' experience in the healthcare industry, with the last 18 years spent in ambulatory surgery administration and consulting. Her companies provide development, management and billing services for numerous freestanding and hospital joint-ventured ASCs.

As a recognized leader in the industry, Ms. Serbin presents extensively at ASC national seminars and association meetings, authors articles on ASC-related topics, serves on the board and contributes regularly to industry publications. She was recognized in Who’s Who in the Ambulatory Surgery Center Industry in 2005 and was chosen as the 2007 spokesperson for AAASC to present a series of educational seminars on the changing CMS payment system and its impact on ASCs.

© Copyright ASC COMMUNICATIONS 2017. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.


Top 40 Articles from the Past 6 Months