Indiana physicians opening ASC with fixed, upfront prices

 Two physicians and a local business owner are opening an ASC offering fixed pricing in Zionsville, Ind., according to a recent Carmel Monthly Magazine report. 

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The new WellBridge Surgical will post the prices, which owners say are 30 percent to 60 percent lower than market averages, up front on the company’s website. The procedure price will include facility charge, surgeon fee and anesthesiologist fee. 

Anesthesiologists Ron Piniecki, MD, and Eric Inman, MD, and business owner Jeff Williams, said they decided on the model after noting healthcare costs for small businesses increased yearly while benefits decreased.

“Over the past several decades, by unnecessarily complicating healthcare, many intermediaries intentionally created our unsustainable, overpriced system that runs on smoke and mirrors,” Dr. Inman told Carmel Monthly Magazine. “We circumvent these middlemen, providing consumers with a competitive alternative to purchase surgical services, just like other products or services.”

WellBridge Surgical will offer general surgery, orthopedics, gynecology, otolaryngology, urology, podiatry and gastroenterology procedures. 

At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.

Register to Attend Webinar

Is ambulatory care healthcare’s big margin engine? 4 leaders weigh in

Wednesday, July 29
1:00 PM - 2:00 PM CDT

Presenters: Joe Ganley, athenahealthJeffrey Flynn, CASC, Gramercy Surgery CenterBryan Tsao, Access Center, Loma Linda University HealthJason Zepeda, Northridge Hospital Medical Center, CommonSpirit HealthGreg DeConciliis, PA-C, CASC, Boston Out­Patient Surgical Suites

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