Indiana physicians opening ASC with fixed, upfront prices

 Two physicians and a local business owner are opening an ASC offering fixed pricing in Zionsville, Ind., according to a recent Carmel Monthly Magazine report. 

The new WellBridge Surgical will post the prices, which owners say are 30 percent to 60 percent lower than market averages, up front on the company's website. The procedure price will include facility charge, surgeon fee and anesthesiologist fee. 

Anesthesiologists Ron Piniecki, MD, and Eric Inman, MD, and business owner Jeff Williams, said they decided on the model after noting healthcare costs for small businesses increased yearly while benefits decreased.

"Over the past several decades, by unnecessarily complicating healthcare, many intermediaries intentionally created our unsustainable, overpriced system that runs on smoke and mirrors," Dr. Inman told Carmel Monthly Magazine. "We circumvent these middlemen, providing consumers with a competitive alternative to purchase surgical services, just like other products or services."

WellBridge Surgical will offer general surgery, orthopedics, gynecology, otolaryngology, urology, podiatry and gastroenterology procedures. 

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