Leadership

Surgical patients have become increasingly selective when choosing their ideal treatment environment. Rather than relying on medical referral alone, patients choose ASCs based on personal recommendations, social media, and search engine results.

ASC leaders are navigating extensive industry shifts — from the recent surge in COVID-19 cases to CMS removing 258 procedures from the ASC payable list. 

Large retail and big tech companies are developing healthcare clinics across the U.S. Where do their employed physicians and clinicians refer patients who need specialists or surgery?

Surgical Care Affiliates' former director of revenue cycle operations, David Wilson, joined Therapy Brands as vice president of revenue cycle management, according to a July 27 release. 

Pacific Heights Plastic Surgery in San Francisco now requires staff and patients to have the COVID-19 vaccine before entering the facility.

Lawrence Parrish has served as the administrator of his orthopedic center for more than 15 years. 

For Northern Arizona Healthcare in Flagstaff, strategic leadership models can propel growth. 

ASC leaders must juggle multiple roles and responsibilities to keep their centers running.

Some independent ASCs took a hit during the pandemic without the leverage to secure reimbursements and necessary supplies.

Establishing interdependent leadership is critical to achieve growth, according to Shane Ricks, RN.