ASC leader to know: Rodger Baca of Physicians Endoscopy

Rodger Baca is the chief development officer of Physicians Endoscopy, an ASC management company. Since joining the company three years ago, Mr. Baca has led the company’s strategic growth plan. The plan includes developing and buying 50 centers over a five-year span.

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Mr. Baca’s leadership helped PE’s business development team produce a 40 percent center growth rate pertaining to de novo and acquisition transactions. He also oversaw the marketing team’s rebranding initiative and comprehensive marketing strategy.

Mr. Baca’s healthcare career spans more than 25 years. He has spent six years in the ASC setting, with positions such as vice president of acquisitions and development for Ambulatory Surgical Centers of America.

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At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.

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From fragmentation to operational flow: Solving the healthcare workforce puzzle

Tuesday, August 11
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Presenters: Dr. Pat Hunt, QGendaAndrea Daugherty, MHA, CISSP, CHCIO, CDH-E, Arrowhead Regional Medical CenterElizabeth Lindsay-Wood, MBA, CHCIO, CDH-E, Moffitt Cancer CenterDeb Muro, El Camino HealthJohn Tejeda, D.H.A., MLS, MPAS, DFAAPA, LSSBB, FACHE, Vascular and Neuroscience Institute

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