After an initial approval to run the campaign, Benton-Franklin board members found the billboards and leaflets recommending colorectal cancer screening “offensive,” according to the news report. Details of what exactly the board members found offensive were not included in the news report. Yakima Health District said it will rework the campaign to remove the offensive material and approach the counties for the colorectal cancer screening campaign again in the future.
Read the news report about Yakima Health District colorectal cancer screening campaign.
Read other coverage about colorectal cancer screening:
– Coverage of Preventive Services Under New Healthcare Law Causing Confusion
– CMS Publishes Coding Guidance for Medicare-Covered Preventative Services
– Two Samples in FIT Testing Improves Diagnostic Yield Without Affecting Attendance
