Exact Sciences will serve as the title sponsor of the Cologuard Classic, a PGA Tour Champions event in Tucson, Ariz.
Here's what you should know:
1. The Cologuard Classic will take place from Feb. 26 to March 4. PGA Tour golfer Jerry Kelly is a Cologuard ambassador. Mr. Kelly will be a featured golfer at the event.
2. Mr. Kelly has three PGA Tour Champions Tour Titles and is the front runner for Rookie-of-the-Year honors. This is his first year on the PGA Champions Tour.
3. Exact Sciences will have several media campaigns and on-site activations at PGA Tour Champions events throughout 2018.
4. The Tucson event date was moved up to align with the beginning of Colon Cancer Awareness Month.
Exact Sciences COO Maneesh Arora said in a release, "We are excited to take our partnership with the PGA Tour and Jerry Kelly to the next level when launching Colon Cancer Awareness month. This is an opportunity to highlight the importance of screening for colon cancer beginning at age 50 and to continue raising awareness for Cologuard as an option when getting screened for the most preventable form of cancer."