Dr. Akira Horiuchi wins Ig Nobel Prize for self-colonoscopy research — 5 insights

Akira Horiuchi, MD, was awarded the Ig Nobel Prize for medical education for his colonoscopy research, The Japan Times reports.

Here's what you should know:

1. Dr. Horiuchi received the award for "Colonoscopy in the Sitting Position: Lessons Learned from Self-Colonoscopy," published in Gastrointestinal Endoscopy in 2006.

2. In the paper, Dr. Horiuchi relays his personal experience performing a self-colonoscopy while sitting. The self-colonoscopy has been described as "the most comfortable colonoscopy technique."

3. Dr. Horiuchi performed the self-colonoscopy to show patients colonoscopies aren't painful, and fears over the procedure are often overblown.

4. Dr. Horiuchi said, "If people watch a video of my self-colonoscopy, they think colonoscopy is simple and easy."

5. The Ig Nobel Prize honors research that is comical but practical. The Ig Nobel Prizes often recognize unheralded research.

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