CRH Medical appoints vice president of commercial development — 4 insights

Tom Sanders is joining CRH Medical as vice president of commercial development, bringing more than 30 years of experience with him.

What you should know:

1. Mr. Sanders will be in charge of growing CRH's single-use, disposable hemorrhoid-banding technology, the O'Regan System.

2. Mr. Sanders comes to CRH after a tenure at the Dallas-based GI Alliance, where he was senior vice president of business development and strategic growth.

3. Before The GI Alliance, Mr. Sanders was the founder and CEO of Captify Health, a technology company.

4. CRH believes the O'Regan product line has a market opportunity greater than $100 million.

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