1. Product. Service is the product of gastroenterology practices. Define who patients are and what they expect from the service. Determine how to provide a competitive product.
2. Price. Price, traditionally of less importance in healthcare, is becoming a key point. Work towards providing high quality, cost effective service.
3. Positioning. Decide how to position your center in the market. Find ways to clearly communicate this positioning to patients.
4. Promotion. Decide how to advertise a practice or endoscopy center’s services, competitive pricing and market position.
More Articles on Gastroenterology:
GI in the News: 6 Gastroenterologist Moves & Honors
5 Things to Know About Removing Barriers to Colorectal Cancer Screening Act
3 Things to Know About Capsule Endoscopy Coding
At the Becker's 23rd Annual Spine, Orthopedic and Pain Management-Driven ASC + The Future of Spine Conference, taking place June 11-13 in Chicago, spine surgeons, orthopedic leaders and ASC executives will come together to explore minimally invasive techniques, ASC growth strategies and innovations shaping the future of outpatient spine care. Apply for complimentary registration now.
