From: Scott Becker <>
Subject: [Becker's ASC E-Weekly] Revenue Per Case for 12 Specialties in ASCs | Joseph Zasa’s Elements of an ASC Turnaround | Fewer Than 10 Registration Spots Left for Fall ASC Conference, Oct. 23 to 25 in Chicago -- Register Today! | 6 Core Investing Concepts | 3 Critical Billing and Collections Benchmarks |
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October 16, 2008
Latest News & Analysis

1. Revenue Per Case for 12 Specialties in ASCs from the 2008 VMG Health Intellimarker. Click Here button

2. The Elements of an ASC Turnaround, written by Joseph Zasa of Woodrum/ASD. Click Here button Read about several successful turnaround ASCs in the Nov./Dec. issue of Becker's ASC Review.

3. Given the financial market meltdown, we thought it made sense to re-run this piece from the beginning of the market crisis last year: 6 Core Investing Concepts, written by Scott Becker. Click Here button

4. 4 Steps to Bring an ASC to 100 Percent Capacity, written by Tyler Merrill of ASCOA. Click Here button

5. Learn from Naya Kehayes, MPH, the CEO of Eveia Health, about payor trends, impact on negotiation strategies and the impact of the CMS conversion in methodology on commercial contract negotiations -- Register for the fall Conference, Oct. 23 to 25 in Chicago, today: Click Here button

6. In the World of Payor Contracting, Doing Your Homework Pays Off, written by Shannon Hohlfeld of Physicians Endoscopy. Click Here button

7. To receive a free one-year subscription to Becker's Orthopedic & Spine Practice Review, a new quarterly magazine launching in January that will provide practical and critical business and legal guidance for orthopedic and spine practices, send your full contact information (name, title, facility/company, address, phone number and e-mail address) to Rob Kurtz ( View a sample issue. Click Here button

8. Average Charge and Payment Data for 2 Ophthalmology Procedures Commonly Performed in ASCs. Click Here button

9. Reminder: Take the Survey on USP 797 and Its Effect on ASCs. Click Here button

10. We want to hear from you! Did you have a comment about a story you read in Becker's ASC Review? Do you want to share your thoughts about any of the major challenges and opportunities facing ASCs? Write to us by e-mailing

11. CareCredit to Launch Resource Center to Help ASCs With A/R. Click Here button

12. Mansfield Surgery Center Becomes First ASC in Mansfield, Texas. Click Here button

Are you opening a new ASC? Are you adding a new surgeon or specialty? Have you reached a milestone? Are you adding a hospital or corporate partner? If you have any news to announce, tell us about it! E-mail Rob Kurtz at or Stephanie Wasek at

13. Ross Guilford joins MEI Financial Services. Click Here button
3 Benchmarks for Billing and Collections

Here are three benchmarks for ASCs to adhere to in billing and collections. They are excerpted from a story that will run in full in the Nov./Dec. issue of the Becker's ASC Review and include 10 benchmarks and more than 15 best practices.

Transcription -- Within 24 hours or less after the the procedure is performed, if not before.

Coding -- Completed within 48 hours or less; the claim should go out the door the same day the case is coded and charged.

Claims billed out -- Within 24 to 72 hours from date of service, with the higher-end target to account for possible delays caused by issues such as time needed to resolve any discrepancies concerning procedure information or slow dictation from surgeons, but 72 hours should be the exception and not the rule.

This is just one of the topics that will be covered in the Nov./Dec. issue of the Becker's ASC Review. Also included: enhancing GI profitability, ENT trends, healthcare IT and keys for turning around trouble ASCs. Don't miss all this and more -- subscribe now.
Seeking Nominations for Lists

We are seeking nominations for several upcoming lists. If you have suggestions or nominations for any of the following, please e-mail Scott Becker.

1. We are seeking to interview staff from five to 10 centers that the employees believe are great places to work. These can be independent or chain-affiliated. If you have suggestions, please let us know.

2. We are seeking to feature 20 investor-owned hospital companies to know for the January issue of The Hospital Review. On a related note, if you'd like a free one-year subscription to The Hospital Review, please e-mail Rob Kurtz or e-mail Matt Leemkuil.
Fewer Than 10 Registration Spots Left for
Fall ASC Conference Oct. 23-25 -- Register Today!

15th Annual Improving Profits and Business and Legal Issues for ASCs
Presented by ASC Communications and the Ambulatory Surgery Foundation
Sheraton Hotel and Towers, Chicago
Oct. 23 to 25

We have added rooms to our block, but it is again nearly sold out. Book your hotel ASAP. The Sheraton Hotel and Towers has set aside special group rates for conference attendees. Please contact the hotel directly to make your reservation. Be sure to mention you are attending the ASC Conference in order to receive the discounted group rate.

To make a reservation, go to, or call (800) 325-3535 or (312) 464-1000.

Group room rates:
Standard - $289 (single) or $319 (double)
Club Rooms - $364 (single) or $394 (double)

Here are five great examples of topics that will be covered at the conference:

1. The 10 Key Statistics You Should Look at Each Week and Month -- Boyd Faust, CPA, Chief Financial Officer, Titan Healthcare

2. Difficult Spine and Orthopedic Cases in an ASC -- John Caruso, MD, Parkway Spine Surgery Center; John Diapola, MD, East Portland Surgery Center

3. Converting From an ASC to a Hospital -- How to Assess the Financial Case for Conversion Mike Griffin, CFO, and Mary Ann Gellenbeck, RN, COO, Prexus Health Partners

4. Implementing and Marketing Bariatrics in ASCs -- Jamie Carr, RN, President, Carr & Associates; Kimberly Taylor, President, Taylor & Associates

5. Practical Case-Costing and Benchmarking for ASCs -- Strategies and Ideas You can Use Monday Morning -- Alsie Sydness-Fitzgerald, RN, Chairperson, ASC Association

To see the entire agenda, download the conference brochure (PDF).

There are four ways to register:

1. Fill out and mail or fax the registration form in the conference brochure.
2. Call (703) 836-5904 or (800) 417-2035.
3. Register online by clicking here.
4. E-mail

*           *           *
Contact us toll-free: (800) 417-2035

Featured E-Weekly Advertisers

Meridian Surgical Partners. Meridian aligns with physicians in the acquisition, development and management of multi-specialty ASCs and surgical facilities. Read more about Meridian.

Amkai. Amkai is a software company with 20-plus years of experience delivering administrative and clinical solutions to ASCs, surgical hospitals and physician practices. The company is a silver sponsor of the Oct. ASC conference. Read more about Amkai.

MediGain. MediGain helps healthcare providers to preserve profitability with improved and low cost back-office processes. The company's ads will soon be appearing in the Becker's ASC E-Weekly. Read more about MediGain.

Thank You to 10 Great Companies

MediGain. MediGain helps healthcare providers to preserve profitability with improved and low cost back-office processes. The company's ads will soon be appearing in the Becker's ASC E-Weekly. Read more about MediGain.

Facility Development and Management. Facility Development and Management provides consultative, developmental and managerial services for ASCs nationwide. Read more about Facility Development and Management.

ASCs Inc. ASCs Inc. helps physician-owners of ASCs form strategic relationships with leading ASC management companies and hospitals, and also represents physician-owners of ASCs and medical office building real estate. Learn more about ASCs Inc.

Galil Medical. Galil Medical is leading a new era of minimally invasive cryotherapy solutions that enhance patient quality of life. Read more about Galil.

The Sanders Trust. The Sanders Trust owns, acquires and develops ASC buildings and medical office buildings nationwide. Learn more about The Sanders Trust.

B. Braun. For 150 years, B. Braun has developed a rich heritage of knowledge and expertise for delivering innovative healthcare products, medical devices and programs designed to improve both patient and health-professional safety. Learn more about B. Braun.

Alcon. Alcon. Alcon is a research- and development-driven, global medical specialty company focused on eye care. Learn more about Alcon.

Surgical Management Professionals. With a seasoned team of healthcare professionals, SMP specializes in the management and development of ASCs and surgical specialty hospitals. Learn more about SMP.

Kaye/Bassman International. Greg Zoch, a partner and managing director with Kaye/Bassman International, has served many of the industry's largest players by finding top talent at the facility and corporate level. Learn more about Kaye/Bassman.

American Medical Buildings. AMB Development Group specializes exclusively in the development of ambulatory care facilities nationwide, including surgery centers, medical office buildings, clinics, imaging centers and outpatient centers. Read more about AMB.

Upcoming ASC Events
15th Improving Profitability, and Business, Strategic, Clinical and Legal Issues for ASCs
Oct. 23 to 25, 2008

The 7th Annual Orthopedics-, Pain Management- and Spine-Driven ASC Conference
June 11 to 13, 2009

For a complete list of upcoming events, click here
Quick Links
  • Click here to visit VMG Health for valuation needs.
  • Click here to visit HealthCare Appraisers.
  • Click here to visit Blue Chip Surgical Center Partners
  • Click here to visit Practice Partners in Healthcare.
  • Click here to visit National Surgical Care
  • Click here to visit Ambulatory Surgical Centers of America.
  • Click here to visit Serbin Surgery Center Billing
  • Click here to visit Meridian Surgical Partners.
  • Click here to visit Erdman (A Cogdell Spencer Company)
  • Editorial Contacts
    For more information about print and online stories, please contact editorial.

    Stephanie Wasek
    (484) 866-1292
    e-mail Stephanie

    Rob Kurtz
    Director of Communications
    (410) 874-7681
    e-mail Rob
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