Editorial: How to Boost Physician Web Presence With YouTube

Physicians can use YouTube as both a marketing and educational tool for prospective patients, according to a Physicians Practice report.

Explaining and deconstructing a surgical procedure via video can help a patient decide whether they would like to have it performed. YouTube can also serve as an effective marketing tool, allowing a practice to provide insight into the personalities of its staff in a way that a website or brochure would not.

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