“The healthcare industry in this country is a mess, it’s a disaster, but ASCs can make a difference,” said Dr. Smith.
According to Dr. Smith, there are two philosophies regarding healthcare pricing: what can be gotten away with and what the market can actually bear.
The “what can I get away with” mindset was characterized by Dr. Smith as such:
- Conducive to hidden pricing and price gouging
- A short-term solution
- Unethical
- Unsustainable
- Typical of traditional hospital pricing
However, Dr. Smith, encourages ASCs to consider what the market can bear as a model to determine pricing. This model can be characterized as the following:
- Conducive to transparency in pricing
- A long-term, stable solution
- Ethical and honest
- Sustainable
- Favorable to enhancing competition
The Surgery Center of Oklahoma uses the second pricing model by posting transparent and direct package pricing for procedures on the organization’s website.
In regards to pricing, Dr. Smith suggests charging prices that emerge from the market and competitive activity, a methodology employed in nearly every industry in the country.
The Surgery Center of Oklahoma is able to keep costs affordable by not accepting government funds. Additionally, the center works with self-funded business and public sector employers who have a vested interest in referring patients to the surgery center since the low costs help them save money.
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.