Dr. Matthew Schulman uses Snapchat to recruit Millenials — 5 things to know

Many physicians and surgeons, including Matthew Schulman, MD, are beginning to record their surgeries using the Snapchat app, according to the New York Post.

Here are five things to know:

.1 Dr. Schulamn, a plastic surgeon in New York City, records about seven surgeries to eight surgeries a week, and began streaming his video clips a year ago.

2. In May, Dr. Schulman hosted a live-stream procedure on BuzzFeed, with nearly 10 million Facebook followers watching the procedure.

3. Dr. Schulman said his demographic of the patients allowing themselves to be recorded are mostly 18 to 32 year-olds, and about 90 percent of them allow him to stream their procedures.

4. Dan Mills, president of the American Society for Aesthetic Plastic Surgery, said live-streaming surgery is inappropriate and unethical.

5. Snehal P. Amin, MD, a dermatologist with Manhattan Dermatology and Cosmetic Surgery in New York City, said while concerns like Mr. Mills’ are valid, Dr. Amin and others are using Snapchat as an educational tool.

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