Maria B. Freed, MHSA, administrator of Coral Gables Surgery Center in Miami, highlights the value of being first.
"I like to drop in on doctors' offices, and introduce myself to the front office staff, coordinators and if available, the office manager. I never call or email. I never ask for the physician on my first visit — choosing instead to focus on the doctor's support staff for information and genuine relationship building. I'm always honest about my intentions by saying 'I represent this ASC, and we would like to do more cases in this specialty and I am trying to gain a better understanding about these cases.' ASC administrators don't typically get out. I often hear, 'you are the first administrator to ever visit us.' Being first is always a good thing."
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