Three ways ASCs can self-promote:
1. Host an elected official or prospective patients. ASC staff can sign up on the association’s website to host an elected official or patient open house to familiarize the local community and government with the benefits ASCs provide.
2. Publicize quality measures. ASCs can make the results of quality improvement surveys public to show the level of care they provide at the facility, Surgical Information Systems suggests. That way, when local families need an outpatient procedure, the ASC will be top of mind.
https://blog.sisfirst.com/national-asc-month-celebrate-promote-surgery-centers
3. Participate in community healthcare events. Being visible in the community can help raise an ASC’s profile by promoting its ability to provide high quality care at a lower price than hospitals.
More articles on turnarounds:
Lockdown lifted at North Carolina healthcare facility with surgery center, man arrested — 5 insights
Motivate ASC teams for growth — best ideas from 4 administrators
Top 10 causes of injuries in the U.S.
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.