What it takes to build and maintain a healthy joint venture ASC: 3 key thoughts

Jill Thrasher, administrator of Frisco, Texas-based Baylor Scott & White Sports Surgery Center at the Star, discusses the key concepts for developing a great joint venture relationship between physicians and hospital administrators.

Ms. Thrasher will share his expertise as a speaker at the Becker's ASC 26th Annual Meeting: The Business and Operations of ASCs, Oct. 24-26, 2019 in Chicago. To learn more and register, click here. For more information about exhibitor and sponsor opportunities, contact Maura Jodoin at mjodoin@beckershealthcare.com. 

Question: What is your best advice for ensuring a healthy joint venture ASC between hospitals and physicians?

Jill Thrasher: Relentless transparent communication from the hospital to the physicians. This communication should include a key contact person at the hospital and a strong physician champion. The physician champion would be respected among all peers and will share information with the physicians involved. Physicians and administrators should share a common vision.

Q: What works well in terms of building a strong culture and operational structure for the ASC?

JT: Employees that support the mission and passion for patient care are imperative for infrastructure to support culture and operations. The management team must be cohesive and work together. Consistent team-building events, skills-practice activities and staff meetings keep the momentum moving forward in a positive direction.

Q: What doesn't work well to foster a successful joint venture? What should ASC physicians and administrators avoid?

JT: Physicians and administrators should avoid being enigmatic. Meetings should include all parties involved. Joint ventures do not work well when a common goal isn't shared, and communication is lacking.

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