“The decreasing physician supply and increasing patient demand has made physician recruitment one of the most difficult challenges facing the ASC industry,” said Mr. McKevitt.
Factors behind the challenge
• United States population growth
• Aging patient population
• Aging physician population
• Extended specialty training among residents
• Physician migration to non-traditional careers
• Increased patient visits
Physician qualifications to consider during recruitment
• Age
• Years of experience
• Additional ASC ownership
• Hospital affiliation
• Board-certification
• Fellowship training
• Specialty/subspecialty
“Once you have a target, move quickly to avoid losing the candidate to another opportunity,” said Ms. Musa. “A key part of winning over physicians is selling a compelling value proposition.”
Potential components of an ASC value proposition
• Equity opportunity
• Clinical autonomy
• Payer contracts
• Operational efficiency
• Positive patient experience
• Hospital partnership
More articles on transactions and valuation issues:
ASC real estate: To sell or not to sell?
8 considerations & negotiation tips when selling an ASC
5 benefits of the ASC-hospital joint venture
