The report found orthopedic and plastic surgeons are generally satisfied with products and vendors, while cardiac surgeons had complaints about device price, sales reps and the range of products available. While spine surgeons, neurosurgeons, plastic surgeons and orthopedic surgeons tend to be loyal to a single medical device company, other specialties are more likely to switch brands or purchase from multiple medical device companies.
The report analyzes brand awareness, customer preferences and perceptions of medical devices in cardiology, general surgery, OB/GYN, spine and neurosurgery, orthopedic surgery and plastic surgery.
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