How can device programs evolve to meet specific ASC instrumentation needs?

Steve Clareen, Business Unit Manager at DePuy Synthes Select discusses instrumentation specific to the ambulatory surgery center setting and how the Select instruments are made with those specifications in mind.

Q: How is the Select program evolving to accommodate for the unique ASC setting?

SC: The ASC facility will no longer have to compete for the attention of other sales consultants and representatives within larger sites of care such as hospital facilities. Our Account Development Managers will be trained to understand the unique nature of ASC facilities including the impact that reimbursement has on the operation of facilities; and our Outpatient Product Specialists will be solely focused on the experience with our products in the operating room.  

This year alone we have made investments in the development and launch of three new compact systems that address the high volume non-acute or elective trauma procedures at these facilities. Additionally, we are making investments in logistics and software solutions that we hope will streamline, automate and innovate around some of the facilities interactions with our organization. The ultimate goal is to increase access to DePuy Synthes' high quality products and to deliver maximum value to the facility by driving efficiencies to all ASC stakeholders. DePuy Synthes Select intends to achieve this by maintaining our focus on support of the OR, increasing our interactions with the office and increasing the ASCs confidence in our delivery model.

More articles on DePuy Synthes Select:

Lessons learned: What device makers can learn from ASC industry challenges
What will the evolution of the orthopedics industry mean for device manufactures?
Why ASCs are a unique partner for medical device makers

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