Consumers don't link prices with quality — 4 key points

Public Agenda found most Americans don't associate healthcare prices with quality, according to Forbes.

Health Affairs published the research in its April issue.

Here are four key points:

1. In the study, 58 percent to 71 percent of Americans did not associate healthcare prices with quality.

2. The researchers note there is insufficient evidence proving higher prices are linked to superior health outcomes or improved quality.

3. Consumers who compared prices were more likely to believe price and quality were associated than people who failed to find price information before obtaining care.

4. If consumers believe better care costs more based on price comparisons, researchers suggest payers and the government address these perceptions.

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