Visual social media platforms spread anti-vaccination information — 4 things to know

Visual social media platforms, like Pinterest and Instagram, are serving as a way for people to exchange misinformation on health and vaccinations, according to Forbes.

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In a study published in the journal Vaccine, researchers collected 800 vaccine-related “pins” and analyzed them to determine whether they were pro- or anti-vaccination.

Here are four things to know:

1. Researchers found 75 percent of “pins” or “discussions” voiced negative views about vaccines. In contrast, a Pew Research Center survey found 83 percent of Americans think the measles vaccine is safe.

2. Jeanine Guirdy, a PhD student at Virginia Commonwealth University and lead author of the study said she uses Pinterest to search for things she’s interested in, like vaccines and depression.

3. A CDC report showed vaccines lead to decreases in infant mortality and increases in life expectancy.

4. Ms. Guirdy expresses how these conversations and false information can do real harm.

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