On why it’s important for ASCs to promote themselves:
- Jennifer Bednarchik of the Livonia (Mich.) Outpatient Surgery Center said it’s important to educate the public, especially the elderly, that they don’t have to go to a hospital to receive quality care.
- Natalya Haddix of the Southwest Surgical Suites in Fort Wayne, Ind. said patients should know about the additional benefits offered at an ASC, including individualized patient care and lower infection rates.
How ASCs can raise awareness:
- Bill MacKnight of the Beltline Surgery Center in Sunnyvale, Texas, said ASCs can publicize quality measurement results and the results of patient satisfaction surveys to draw in more patients through physician referrals.
- Laura Picano-Wilson, Livonia Outpatient Surgery Center said ASCs can invite elected officials to tour the facility to review quality data and get a better idea about the procedures performed there.
Read more here.
More articles on turnarounds:
ASC industry trends to watch heading into 2020 and beyond: Q&A with Cardinal Health’s Marvella Thomas
Alaska ASC recognized for inventory management
Advice for new ASC administrators from Simplify ASC’s DeeDee Dalke
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.