Surgery centers occasionally deploy a variety of onsite and offsite marketing channels like social media, blogs, pay per-click advertising, SEO, direct-to-consumer television, direct mail, radio and billboards to generate a high volume of in-bound traffic and patient leads.
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Here are 20 statistics about ambulatory surgery center investment based on physician specialty, according to the Medscape Physician Compensation Report 2011. In this data, "ASC investment" represents those physicians who currently invest in an ambulatory surgery center, while "considering ASC…
This article was written by Simon J. Schwartz, director of marketing and sales for Pinnacle III.
Here are 10 stand-out sessions that will be held at the 10th Annual Orthopedic, Spine and Pain Management-Driven ASC Conference: Improving Profitability and Business and Legal Issues in Chicago, June 14-16. The conference will include 102 sessions and 134 speakers…
In an April 5 webinar titled, "ASC Turnaround Tactics for 2012 and Beyond: New Best Practices to Increase Revenues and Beat the Competition," Jeffrey Simmons, Nap Gary and Anastasios Pantelidis of Regent Surgical Health discussed strategies for partnering with hospitals…
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Saint Anne's Hospital's Southern New England Surgery Center in Attleboro, Mass., has been praised for its efficiency and cost-effectiveness, according to an MD News report.
Measurable benchmarks are crucial to running a successful surgery center. The most successful surgery centers track clinical, financial and efficiency-focused data. Administrators can track data from one month to the next to identify and project growth. They can also compare…
Here are five surgery center leaders on the best ways to keep supply costs down.
Surgery center administrators are relying on today's medical residents to provide the next generation of ASC investors, as older physicians retire and give up their shares in surgery centers. Here are 10 statistics from Merritt Hawkins' 2011 Survey of Final…
An effective direct-to-patient marketing strategy stems from an understanding of three key factors: a surgery center's strengths, the surrounding patient market, and the tools a center can use to market to them, according to Scott Christiansen, CEO of CORE Medical…