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It was just a few years ago that I sat in a room full of hospital marketing professionals who flat out told me that hospitals can't "Schedule Appointments" on their websites, because "hospitals don't book appointments, physicians do." My response?…

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Walk-in and urgent care services are a few of the many tactics healthcare providers are using to decrease costly emergency room visits and extend care to a new group of patients. Ambulatory surgery centers are also getting into the game…

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