How to tackle one of the most common types of ASC turnaround scenarios

The ambulatory surgery center business as a whole is robust and successful, but individual centers can hit road blocks. However, a struggling center does not necessarily have to close its doors.

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At the Becker’s 13th Annual Spine, Orthopedic & Pain Management-Driven ASC Conference + The Future of Spine, Robert Zasa, MSHHA, FACMPE, managing partner of ASD Management, discussed one of the most common types of surgery center turnaround scenarios and how to approach the situation.

A high-volume center that is struggling with operational issues is ripe for the turnaround process. Volume is only one piece of an ASC’s success. Poor operations lead to wasted money and staffing issues. ASD Management has handled multiple turnarounds such as this. The first step to turning around this type of center is performing a financial and operational assessment. “We go in for three days. We get the financial information first and benchmark this against our other surgery centers with similar case mix and volume,” said Mr. Zasa. “We go through payer contracts, vendor contracts and the operating agreement.”

During the site visit, the ASD team will connect with all of the people who run the center. “Meet with staff, physicians and managers to understand the issues impacting the center,” said Mr. Zasa. “Always interview the top five volume physicians and the lowest volume physicians.” Physicians, staff members and administrators can help form a complete picture of a center’s strengths and weaknesses.

Once a comprehensive picture of the center’s biggest obstacles is formed, create a systematic plan to remove those obstacles. “We call it a transition plan. The plan is in writing. You can see it and touch it,” said Mr. Zasa. “Look at the progress every week.” Key areas to consider when putting together a turnaround plan for an operationally challenged center include:

•    Managed care contracting
•    Collections
•    Coding
•    Accounts payable and the general ledge
•    Fee schedule
•    Employees and bonus program
•    Supplies
•    Accounting
•    Regular reporting
•    Expense control
•    Bank debt
•    Legal matters
•    Equity offering

More articles on ASC issues:
4 crucial elements for sustaining ASC profitability
How to best optimize the value of your orthopedic ASC: Service lines, data and productivity
7 ASCs with quick A/R turnaround

At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.

Register to Attend Webinar

Is ambulatory care healthcare’s big margin engine? 4 leaders weigh in

Wednesday, July 29
1:00 PM - 2:00 PM CDT

Presenters: Joe Ganley, athenahealthJeffrey Flynn, CASC, Gramercy Surgery CenterBryan Tsao, Access Center, Loma Linda University HealthJason Zepeda, Northridge Hospital Medical Center, CommonSpirit HealthGreg DeConciliis, PA-C, CASC, Boston Out­Patient Surgical Suites

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