Don’t break the bank: 5 tips for effective marketing on a tight budget

Small businesses do not have the luxury of a hefty marketing budget, but marketing remains an important strategy for promoting visibility. Here are five tips for marketing on small budget, according to a Nasdaq report.

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•    Don’t automate social media accounts; instead focus on engaging your audience.
•    Build your company’s brand on Instagram.
•    Consider focusing on Twitter.
•    Use the service Help a Reporter Out to connect with media professionals.
•    Arrange a local meet-up group.

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