1. Do not offer medical advice. Save the physician-patient relationship for the examination room.
2. Do provide educational material. Teaching the audience is one of the best ways to encourage them to keep coming back. Make sure information is timely and credible.
3. Consult. Share medical information for educational purposes.
4. Make sure to market. Emphasize the things that set you or your practice apart.
5. Become an expert. Proper use of media can lead to a larger following, which may lead to business.
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At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.
