Here is what you should know.
1. The payer began working with the company to develop an opt-in tool that would allow for one-on-one patient/payer communication.
2. After the platform’s development, Independence started issuing broad alerts, like reminders to get a flu shot. They began sending more personalized messages after seeing initial success.
3. Independence Blue Cross had a large number of patients with gaps in care and therefore sent reminders to those patients to undergo preventative tests or fill prescriptions.
Since beginning the text-based program, the payer closed those gaps by 57 percent.
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