Four things to know about price transparency in ASCs:
1. High-deductible plans are forcing patients to take price and quality into consideration. Because surgery centers often cost less than hospitals but still offer high quality procedures, they may become a popular option for patients.
2. Mergers and acquisitions among hospitals and health systems — specifically acquisitions of physician-owned ASCs — means fewer physicians are performing cases at independent ASCs. ASCs may have to shift their marketing efforts and incorporate price transparency to attract patients.
3. Value-based reimbursement may drive more patients to ASCs embracing price transparency because referring physicians may be operating under value-based care contracts.
4. Price transparency can increase patient satisfaction. When patients know exactly what they’re paying for, the outcome aligns with expectations.
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At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.