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Healthcare Price Transparency Market to Grow 55% by 2016

A recent study shows price transparency demand could bring healthcare providers increased revenue, according to a Healthcare Finance News report.

High-deductible health plans are driving consumers toward price transparency products and services, which will have a market worth of $3.09 billion by 2016. The market is currently valued at $540 million.

Other factors driving transparency include consumers making value-based care decisions, "sticker shock" from high deductible out-of-pocket costs and unclear bills causing frustration and medical debt.

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