Consumers see $50 as threshold for prescription drugs: 5 takeaways

More consumers are opting out of buying prescription drugs costing more than $50, according to a Truveris report.

Here are five takeaways:

1. About 85 percent of prescriptions are filled when the price of the drug is about $30.

2. Only 76 percent of prescriptions are filled when the price surpasses $50.

3. If the price exceeds $90, only 65 percent of prescriptions are filled.

4. This trend may result in poor health, as many consumers opt out of medication that could prevent serious conditions.

5. "We're seeing a troubling trend that when drug prices reach a certain level, consumers are simply walking away, not filling the prescriptions and, in effect, gambling on their health," said Kristin Begley, chief pharmacy officer, Truveris. "This should be an urgent wake-up call across the healthcare spectrum."

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