California was the first state to set up the provision of a health insurance exchange, made mandatory starting in 2014 by the federal healthcare reform law. According to Peter Lee, the exchange’s executive director, an IT company to build and manage the exchange’s infrastructure will be named next month.
The San Francisco office of PricewaterhouseCoopers has also been hired to evaluate insurance plans that want to participate in the exchange. Last month, Ogilvy & Mather was awarded a $900,000 contract to handle initial marketing and public relations.
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