“Wooing a candidate’s family is often more important than attracting the candidate,” Ms. Ellis said. “Good recruiters research the family’s interests and needs, and try to prove that this area can meet them, whether that means dance class for a daughter, ice hockey for a son or good restaurants for the spouse. Staff might take the family to local schools to meet the principals. The spouse’s ability to find a job locally can make or break the deal.”
Recruiters also emphasize the region’s safety, schools, cultural venues and proximity to New York City and Canada, said Ms. Ellis, who added that the area often appeals to physicians with young families.
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