2 reasons why ASCs should go beyond listing cash prices online

Written by Angie Stewart | February 20, 2019 | Print  |

Plastic surgeon Jonathan Kaplan, MD, founded the price estimator tool BuildMyBod to help patients learn about procedures and review surgical costs.

Through the price estimator, which is used by Columbus-based Ohio Surgery Center, patients select their insurance plan, provide contact information and receive an email detailing estimated out-of-pocket costs.

Dr. Kaplan shared two reasons why just listing cash prices online is problematic:

1. A menu of cash prices fails to help ASC patients using insurance understand the allowable they'll be expected to pay.

2. The ASC doesn't know who's viewing the listing, and therefore can't follow up to help patients navigate the billing and collections process.

Click here to read more.

More articles on coding, billing and collections:
How ASCs could benefit from domestic medical tourism: 4 things to know
Physician burnout in the US & Europe: 19 statistics
The mindset blocking ASC owners & surgeons from financial success — 3 takeaways

© Copyright ASC COMMUNICATIONS 2019. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.

To receive the latest hospital and health system business and legal news and analysis from Becker's Hospital Review, sign-up for the free Becker's Hospital Review E-weekly by clicking here.