2 reasons why ASCs should go beyond listing cash prices online

Plastic surgeon Jonathan Kaplan, MD, founded the price estimator tool BuildMyBod to help patients learn about procedures and review surgical costs.

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Through the price estimator, which is used by Columbus-based Ohio Surgery Center, patients select their insurance plan, provide contact information and receive an email detailing estimated out-of-pocket costs.

Dr. Kaplan shared two reasons why just listing cash prices online is problematic:

1. A menu of cash prices fails to help ASC patients using insurance understand the allowable they’ll be expected to pay.

2. The ASC doesn’t know who’s viewing the listing, and therefore can’t follow up to help patients navigate the billing and collections process.

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At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.

Register to Attend Webinar

Is ambulatory care healthcare’s big margin engine? 4 leaders weigh in

Wednesday, July 29
1:00 PM - 2:00 PM CDT

Presenters: Joe Ganley, athenahealthJeffrey Flynn, CASC, Gramercy Surgery CenterBryan Tsao, Access Center, Loma Linda University HealthJason Zepeda, Northridge Hospital Medical Center, CommonSpirit HealthGreg DeConciliis, PA-C, CASC, Boston Out­Patient Surgical Suites

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