Unlike hospital customers, ASCs are generally small businesses, their ownership may include a mix of multiple entities, specialties vary across centers and they range in complexity, Mr. Harsh said.
Mr. Harsh shared four questions manufacturers should ask to succeed in “winning” ASC customers:
1. Are ASC customers relevant to our business?
2. What’s our value proposition to ASCs?
3. Does our current portfolio of offerings meet ASCs’ unique needs?
4. How should we segment ASCs into meaningful subgroups to provide a tailored approach?
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2 Key Takeaways from Becker’s ASC 25th Annual Meeting
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.