Here are five things to know:
1. Word-of-mouth recommendations will bring more patients in your door.
2. Harness technology to your advantage. Create user-friendly websites, portals and apps for your practice.
3. To reach the optimum number of potential patients, survey your existing patients periodically. You’ll discover what they like, don’t like and what they wish your practice offered.
4. Personalize your care and your marketing. Base your care on each individual patient, providing him or her appropriate handouts, and listen to exactly what they are saying.
5. Successful marketing involves the efforts of the physician and the office staff.
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At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.
