“The decreasing physician supply and increasing patient demand has made physician recruitment one of the most difficult challenges facing the ASC industry,” said Mr. McKevitt.
Factors behind the challenge
• United States population growth
• Aging patient population
• Aging physician population
• Extended specialty training among residents
• Physician migration to non-traditional careers
• Increased patient visits
Physician qualifications to consider during recruitment
• Age
• Years of experience
• Additional ASC ownership
• Hospital affiliation
• Board-certification
• Fellowship training
• Specialty/subspecialty
“Once you have a target, move quickly to avoid losing the candidate to another opportunity,” said Ms. Musa. “A key part of winning over physicians is selling a compelling value proposition.”
Potential components of an ASC value proposition
• Equity opportunity
• Clinical autonomy
• Payer contracts
• Operational efficiency
• Positive patient experience
• Hospital partnership
More articles on transactions and valuation issues:
ASC real estate: To sell or not to sell?
8 considerations & negotiation tips when selling an ASC
5 benefits of the ASC-hospital joint venture
At the Becker's 23rd Annual Spine, Orthopedic and Pain Management-Driven ASC + The Future of Spine Conference, taking place June 11-13 in Chicago, spine surgeons, orthopedic leaders and ASC executives will come together to explore minimally invasive techniques, ASC growth strategies and innovations shaping the future of outpatient spine care. Apply for complimentary registration now.
