For procedures with varying methods and similar outcomes, parents were 1.8 times more likely to choose the cheapest option when given price quotes. About one-third of parents said the quotes had been the primary motivator in their decision, and 90 percent said they liked having a choice in treatment for their children.
The results of the study support the idea that price transparency has the potential to substantially lower the cost of healthcare, according to a report from The New York Times.
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