To meet the challenges and complexities created by the passage of the Patient Protection and Affordable Care Act, hospitals and health systems must now devise new strategies to effectively market physicians. Since the PPACA, physician alignment activities have escalated, including employment, consolidations and affiliation relationships. The increased pressure to generate revenue and grow market share, combined with the high cost of IT solutions, add to the escalation. Given the changing physician-marketing environment, many hospital and health system leaders, marketers and physician relations professionals are re-thinking their understanding of the basic day-to-day do’s and don’ts of regulatory requirements. Below are seven key challenges that hospitals and health systems face and suggestions on how to best navigate the waters.
Read the full article on Becker’s Hospital Review.
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Presenters: Brett Generaux, Children’s Mercy Hospital (Kansas City, Missouri)Warren Teachout, Children’s Mercy Hospital (Kansas City, Missouri)Michael Sayer, Children’s Mercy Hospital (Kansas City, Missouri)Glenn David, NordicAnthonio Darling, Nordic
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