In his role, Mr. Steen oversees six USPI ambulatory surgery centers in the Atlanta market and holds management responsibilities for Resurgens Orthopaedics. He previously served as vice president of development and operations in the Arizona and Nevada markets.
At the 18th Annual Ambulatory Surgery Centers Conference in Chicago in 2011, Mr. Steen discussed trends for large specialty physician groups. The groups must market their practices and understand the market’s perception of them, Mr. Steen said. “If the market has a negative perception of a practice — perhaps patients are providing disapproving reviews — the practice must be proactive to instill a positive perception through social media and outreach with hospital systems, physicians’ lounges and other outlets,” he said.
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.
