Physician Demographics Reveal Online Communication Trends

A new study found that physicians who are young, male and have teaching hospital privileges are more likely to use social media and online communication platforms, according to an American Medical News report. The study suggests that these demographics are more accurate indicators of social media use than a physician’s specialty or practice setting.

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Survey answers from 1,750 primary care physicians, pediatricians, obstetrician-gynecologists and dermatologists were included in the Researchers Journal of the American Medical Informatics Association study. Researchers found that 81 percent of physicians had used a portable device to access the Internet in the previous six months, and 13 percent said they had written blog posts. Other technology use areas surveyed included social networking websites (59 percent), email communication with patients (49 percent), podcasts (41 percent), widgets (22 percent) and RSS feeds (19 percent).

A statistical analysis found that demographic characteristics of physicians, rather than practice-related characteristics, were “more consistent predictors of physician use” of the technologies studied, researchers said.

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