The study researched the habits of 352 third- and fourth-year medical students from the University of Pennsylvania, which bans such gifts, and the University of Miami. Researchers assessed the students’ attitudes towards Lipitor and Zocor, after having them use promotional items, such as Lipitor clipboards and notepads.
The students from the school that allowed gifts had a more favorable attitude toward Lipitor than those from the other school. Fourth-year students at Miami had stronger positive feelings towards the drug after using the materials, according to the report.
Read the New York Times report about the influence of branding on physicians’ attitudes.
At the Becker's 23rd Annual Spine, Orthopedic and Pain Management-Driven ASC + The Future of Spine Conference, taking place June 11-13 in Chicago, spine surgeons, orthopedic leaders and ASC executives will come together to explore minimally invasive techniques, ASC growth strategies and innovations shaping the future of outpatient spine care. Apply for complimentary registration now.
