Study: Only 18% of Drug Ads in Journals Follow FDA Rules

In a study of pharmaceutical ads in medical journals, only 18 percent followed FDA guidelines for drug ads, according to a PLoS One journal report.

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Examining 192 ads in 12 journals, researchers found that 58 percent didn’t calculate serious risks of the drugs, including death, while 48 percent didn’t have references that could be confirmed and almost 29 percent couldn’t adequately quantify effectiveness.

 

Researchers recommended the FDA create more objective advertisement guidelines requiring transparent presentation of basic safety and efficacy information.

 

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