2 Tips for FDA-Friendly LASIK Ads
warning letters in December to five eye practices in California, Florida, Georgia, Indiana and Texas demanding changes in their advertisements for LASIK procedures.
Regulators said the practices were misleading or did not adequately inform audiences of the side effect risks from LASIK, including severe chronic dry eye syndrome and the continued need for glasses.
Paul Stubenbordt, president of Stubenbordt Medical Marketing in Roanoke, Texas, makes two recommendations for eye practices to stay FDA compliant while advertising LASIK services.
1. Include a LASIK risk section on your website. Mr. Stubenbordt suggests adding a link to the LASIK dropdown menu that directs visitors to the FDA's page on side effect risks. That helps ensure you don't leave any risk factors out.
2. Be concise in TV and radio ads. To maximize airtime, use this phrase to alert the audience of the major risks without needing to list all possible side effects.
He recommends this phrase: "LASIK does have some risks and associated side effects such as dry eye and the continued need for glasses. For a complete list, see our website."
More Articles on Medical Advertising:8 Inexpensive Ways for ASCs to Boost Patient Volume
Pain Center of Dallas Partners With SEO 1 Medical
34 Rights & Responsibilities for a Surgery Center Patient Bill of Rights
© Copyright ASC COMMUNICATIONS 2012. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.
To receive the latest hospital and health system business and legal news and analysis from Becker's Hospital Review, sign-up for the free Becker's Hospital Review E-weekly by clicking here.
- Randy Oostra, Michael Sanborn, and Dr. Michael Schatzlein to Speak at Becker's Hospital Meeting
- 6 Questions to Help Identify the Best Candidates for Hire
- Medical Device Industry leader to Know: Guntmar Eisen of Paradigm Spine
- Unique Methods of Payment: Opportunities for ASCs?
- ASC M&A Activity: 4 Big Trends for 2014 From HealthCare Appraisers