Captify Health taps Nicole Bradberry as next CEO: 5 takeaways

Nicole Bradberry will be the next CEO of Captify Health. Here's what you need to know.

1. Captify Health is "leading the transformation of gastroenterology care with technology-enabled services for physician practices, health plans and health systems.

2. Ms. Bradberry founded Citra Health Solutions, where she served as president and board member. She also leads the Florida Association of ACOs as the founder and CEO.

3. Captify serves nearly 1 million patients annually through 500 GI physicians.

4. Captify Founder and President Tom Sanders said Ms. Bradberry's hiring was a result of the shift towards value-based care.

5. Ms. Bradberry has over 20 years of experience in the healthcare field.

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