4 'Ps' of Effective GI Practice Marketing From the ASGE
American Society for Gastrointestinal Endoscopy.
1. Product. Service is the product of gastroenterology practices. Define who patients are and what they expect from the service. Determine how to provide a competitive product.
2. Price. Price, traditionally of less importance in healthcare, is becoming a key point. Work towards providing high quality, cost effective service.
3. Positioning. Decide how to position your center in the market. Find ways to clearly communicate this positioning to patients.
4. Promotion. Decide how to advertise a practice or endoscopy center's services, competitive pricing and market position.
More Articles on Gastroenterology:
GI in the News: 6 Gastroenterologist Moves & Honors
5 Things to Know About Removing Barriers to Colorectal Cancer Screening Act
3 Things to Know About Capsule Endoscopy Coding
© Copyright ASC COMMUNICATIONS 2015. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.
To receive the latest hospital and health system business and legal news and analysis from Becker's Hospital Review, sign-up for the free Becker's Hospital Review E-weekly by clicking here.
New From Becker's GI & Endoscopy
Digestive Health Specialists of Tyler affiliates with Trinity Mother Frances Hospital & ClinicsRead Now
- Tenet Healthcare named value stock to watch: 5 things to know
- Opportunities during times of change: Key strategies for orthopedic centers
- How robotic orthopedics programs can be financially viable in ASCs
- Prioritizing patient protection over data collection — 5 notes
- Code It Right conference provides tips for ICD-10 transition — 4 notes